This guide will teach you how to write an event description that captures potential event-goers’ interest and how to bring them to your website. You’ll also discover tips for solidifying your event’s unique voice, giving people the details they want, and writing event descriptions for different platforms and different audiences. Your event description is often the first chance to grab potential attendees’ attention online. Given modern consumer behavior, you have mere seconds before a reader forms an opinion about your page — and potentially abandons it.